Sales campaign’s dates

September, 1 – September, 20

The idea of going beyond the vision of a collection, to concentrate on individual products is the answer of Essedi SpA (owner of the total look brand Antony Morato) to the evolution of Fashion.

The scenario has deeply changed: digital innovation has made consumers aware, up-todate, discerning and capable of choosing by themselves their own style, through the Mix & Match di products and brands.

AM318 aims at offering to this evoluted consumer products which are meant to become “icons” of quality and attention to details, willing to play a primary role in this brand new trend.

The project naming is an acronym resulting from the foundation date, March 2018 (3.18) and the suffix AM: About Myself, summing up the philosohy at the base of it all.


Dedicated to men

Italian brand

Attention to details


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