SS25 sales campaign’s dates

June’10 – August’9

The Fradi men’s casual clothing brand was created by Eurofradi Ltd, an Italian company founded in Martina Franca in 1996 by two brothers, Francesco and Mimmo Dimarco.

100% Made in Italy (!)

With a turnover of around 9 million euros and the presence of Fradi in 400 high quality multi-brand stores in Italy, Eurofradi is expanding its distribution in international markets.

Eurofradi Ltd has an internal designer team and a trained staff headed by Mimmo Dimarco.

Fradi offers a “Mediterranean lifestyle” inspired by the region of Puglia and its landscapes, characterized by refined colours. The Fradi collections are created using the mix of innovative and natural fabrics.
Sunny shades and colours of the sea, creatively reinterpreted, have allowed the brand to gain a permanent position in the casual menswear sector.


Men’s collection

Italian brand

Top quality

Made in Italy

Comfort and lightness

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