Sales campaign’s dates

25/01 – 28/02

The “Miss Sixty” brand was established in 1991 and it’s the sexiest, most ironic and seducing expression of SIXTY group’s research and creative commitment.
“Miss Sixty” has widespread appeal among cosmopolitan women with an eye for current trends and confident women secure in their personalities and sensuality. “Miss Sixty” was one of the first brands to launch women’s denim internationally and the label is now best known for offering great womenswear with a seductive touch. The inspiration of a world where fashion influences denim and denim influences fashion will continue to drive Miss Sixty’s glamorous designs and meticulous approach to craftsmanship ensure the label will retain its international appeal.

The new “Miss Sixty” world will not only propose a denim brand but will also present a new more feminine and glamorous vision with a contemporary product assortment that preserves the brand DNA and product modernity – this is the aim of new owners of the brand who are the part of “Trendy International Group”.

A new era begins for “Miss Sixty” which is focusing on an important program to relaunch the brand through a retail and franchising development plan.

There are new flashship stores in Rome, Milan, Florence, London, Asian countries, but also in Russia: Krasnodar, Simferopol, Voronezh, Kaliningrad. In the nearest future this list is going to be longer.


Women’s collection

Total look

Italian brand

Great denim for women

Glamorous, sexy, feminine

ru it en